Social Media Statistics & Benchmarks 2026
Platform usage, engagement benchmarks, and social commerce data.
📊 Social Media Statistics 2026
4.9 billion — Social media users worldwide
2h 24min — Average daily social media time
$1.2 trillion — Social commerce market size
50 million — Content creators worldwide
Platform Statistics
| Platform | Monthly Users | Avg Engagement |
|---|---|---|
| 2.4B | 1.16% | |
| TikTok | 1.8B | 5.96% |
| YouTube | 2.7B | 1.63% |
| 3.1B | 0.06% | |
| 1.0B | 3.85% | |
| Twitter/X | 0.6B | 0.035% |
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