What is Engagement Rate?
TL;DR: Engagement rate is the percentage of people who interact with your content relative to those who see it. It's calculated as (total interactions ÷ impressions or followers) × 100 and is the most important metric for measuring content quality.
Average engagement rates vary by platform: Instagram 1-3%, Twitter 0.5-1%, LinkedIn 2-4%, TikTok 4-8%. Higher than average means your content resonates. Micro-influencers (10K-50K followers) typically have higher engagement rates than mega-influencers.