TikTok Content Formula
Hook (0-1 sec) → Context (1-3 sec) → Value (3-15 sec) → CTA (last 2 sec). Total: under 30 seconds for maximum completion rate. Use our Video Script Generator to structure your scripts.
Content That Works
- Before/After: Transformation content (makeovers, cleaning, organizing)
- Day-in-the-Life: Behind-the-scenes of your business or role
- Tutorial/How-To: Teach something useful in under 60 seconds
- Reaction/Stitch: Respond to trending content in your niche
- Storytelling: Mini narratives with hooks and payoffs
Growth Mechanics
TikTok's algorithm tests your content with a small audience first. If they watch to the end, it gets shown to more people. Priority metrics: completion rate > shares > comments > likes.
Posting Strategy
3-5 posts per day for maximum growth (yes, really). Quality matters, but volume accelerates learning. Use our Hook Generator and Content Calendar to maintain this pace.