LinkedIn has 1B+ members but only 1% post regularly. That's your opportunity.
Content Types That Perform
1. Personal stories with professional lessons: 'I got fired from my first job. Here's what I learned.' Vulnerability + insight = engagement.
2. How-to posts: Share your expertise in actionable steps. Numbered lists perform well.
3. Contrarian takes: 'Unpopular opinion: meetings should be 15 minutes max.' Controversy (professionally) drives comments.
4. Behind-the-scenes: Show your work process, failures, experiments. Authenticity > polish on LinkedIn.
Formatting Rules
First line is your hook — make it compelling. Use line breaks every 1-2 sentences. Short paragraphs. Use emojis sparingly (1-2 per post max). No external links in the post (put them in comments instead — algorithm penalizes outbound links).
Posting Schedule
3-5x per week. Best times: Tuesday-Thursday, 7-9am local time. Engage with comments in the first hour. Use our content creator to draft posts that match LinkedIn's professional tone.