Instagram's algorithm rewards specific behaviors. Here's what works in 2026.
Reels Are Non-Negotiable
Reels get 2-3x the reach of static posts. The algorithm actively pushes Reels to non-followers. Create 3-5 Reels per week using hooks from our hook generator.
Engagement Strategy
Reply to every comment within 1 hour. Comment on 20 accounts in your niche daily (genuine comments, not 'Nice pic! 🔥'). Use Instagram Stories daily (keeps you at the top of followers' feeds).
Captions
Long captions (150+ words) get more saves and shares. Ask questions to drive comments. Include CTA ('save this for later'). Use our caption generator for ideas.