Brands spent $21 billion on influencer marketing in 2025. Here's how the industry actually works.
What Brands Evaluate
1. Engagement rate (not follower count). 2. Audience demographics (do your followers match their customers?). 3. Content quality and style fit. 4. Previous brand partnerships.
Pricing Tiers (2026)
Nano (1K-10K): $50-250/post. Micro (10K-100K): $250-1000/post. Mid (100K-500K): $1000-5000/post. Macro (500K+): $5000-25000/post. These are averages — niches like finance and tech pay 2-3x more.
How to Pitch
Research the brand. Show why your audience matches their customer. Include engagement metrics. Propose specific content ideas (not just 'I'd love to work together').
Create pitch content with our content tools and ad copy generator.