Building Your List
Offer a lead magnet — something valuable in exchange for an email. Top performers: templates, checklists, swipe files, mini-courses, exclusive content. Promote via social media and your website.
Email Types
- Welcome Sequence (3-5 emails): Introduce yourself, deliver the lead magnet, share your best content, make a soft offer
- Newsletter (weekly): Consistent value. One main topic, one CTA.
- Promotional (sparingly): Product launches, sales, partnerships
- Re-engagement: Win back inactive subscribers
Subject Line Tips
Keep under 50 characters. Use curiosity or specificity: "The mistake that cost me 10K followers" beats "Social media tips". Our Hook Generator works for email subject lines too.
Key Metrics
- Open rate: 20-30% is good, 40%+ is excellent
- Click rate: 2-5% is average
- Unsubscribe rate: Keep below 0.5% per email