Email has 3x higher conversion rate than social media. Here's the framework.
Build Your List
Offer genuine value in exchange for emails: free tool, checklist, template, mini-course. Pop-ups work but time them (after 30 seconds or 50% scroll). Never buy email lists.
Write Emails That Convert
Subject line = first impression (use our subject line generator). First sentence hooks. One CTA per email. P.S. line for second chance at the CTA.
Measure What Matters
Open rate: 20-30% is good. Click rate: 2-5% is good. Unsubscribe rate: under 0.5% per email. Revenue per email: the ultimate metric.