The Content Mix Formula
- 40% Value: Tips, how-tos, educational content
- 30% Engagement: Questions, polls, behind-the-scenes
- 20% Promotion: Products, services, offers
- 10% Culture: Team stories, values, celebrations
Planning Process
- Choose 4-5 content pillars (topics you consistently cover)
- Assign each day a content type
- Batch create a week of content in one session
- Schedule using a scheduling tool
- Review analytics weekly and adjust
Use our Content Calendar to generate a full month plan and Content Creator to write the posts.