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How Social Media Algorithms Work in 2026

Published 2026-03-17

Algorithms decide who sees your content. Understanding them is not gaming the system. It is creating content that people actually want to see.

Instagram Algorithm

Prioritizes: watch time, saves, shares, comments (in that order). Reels get 2x reach vs static posts. Post when your audience is active (check Insights).

TikTok Algorithm

Focuses on: completion rate (most important), rewatches, shares. Hook viewers in 0.5 seconds. Trending sounds boost discovery.

LinkedIn Algorithm

Rewards: comments over likes, dwell time, native content (not external links). Best posting time: Tuesday-Thursday 8-10 AM.

X/Twitter Algorithm

Emphasizes: replies, quote tweets, bookmarks. Threads outperform single tweets. Images get 150% more engagement than text-only.

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